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Cairnwell-Built BrandCommercial real estate

Retail Blueprint

A retail commercial real estate education and intelligence platform built and owned by Cairnwell Studio.

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Retail Blueprint website homepage shown in a desktop browser
Desktop
Retail Blueprint website shown on a mobile phone
Mobile

The challenge

Retail real estate information is scattered and hard to learn from. The platform needed to organize a large amount of educational and market content in a way that stays easy to browse.

The approach

An editorial, publication-style design with deeper information architecture: insights, markets, deals, tenants, interactive calculators, and educational resources.

The system behind the website

  1. 01

    Deep information architecture

  2. 02

    Interactive calculators

  3. 03

    Educational content library

  4. 04

    Market and deal sections

Client

Retail Blueprint (a Cairnwell-built brand — not a client engagement)

Industry

Commercial real estate

Services provided

  • — Brand and website design
  • — Content architecture
  • — Interactive tools

Services demonstrated

  • — Product-style functionality
  • — Content architecture
  • — Interactive calculators

Key improvements

  • — Shows range beyond service-business websites
  • — Demonstrates larger-scale content organization

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